The NCIBA in Pictures
World Book Night Arrives in April 2012
World Book Night is an annual celebration designed to spread a love of reading and books. Next year, on April 23, fifty thousand book givers will go out into their communities in the United States and each hand out twenty copies of one of the twenty-five World Book Night picks, for a total of a million paperbacks given away. Bookstores and libraries will be encouraged to put up displays of the books in their regular editions. As well as widespread publicity for the value of books and reading, the U.K.’s first World Book Night saw book sales of the picks soar. Click on the logo for more information.
GOP Legislators Favor Tax Breaks for Amazon Over a Level Playing Field for Local Retailers in Their Districts
Governor Jerry Brown signed a compromise bill in September 2011 that should compel Amazon.com to collect sales tax... in September of 2012. The bill he signed was an amalgam of legislation that had been proposed over the course of the spring and summer and geared to force Amazon to begin sales tax collection immediately. So what happened?
Republican legislators refused to support any of the original three Amazon bills—AB 153, AB 155, and SB 234—introduced this past spring. Each of the bills would have strengthened different sections of the state’s sales tax code language, making it much easier for the Board of Equalization to pursue sales tax collection from Amazon.
GOP recalcitrance led the Democratic leadership to combine the three bills into one “trailer bill” that was part of the state budget package.
The trailer bill was passed by majority vote, but no Republicans voted for it, which meant the bill failed to garner a 2/3 majority and left it open to a referendum challenge.
Amazon sought a referendum that would void the trailer bill, in part because the bill did not receive a 2/3 majority vote and was therefore subject to referendum.
In response, the Democratic-controlled legislature introduced a revised AB 155 bill that essentially mirrored the trailer bill. The goal was to repeal the trailer bill, replace it with AB 155, and pass it as an “urgency” bill with 2/3 majority. That action would make the bill non-referendable and make Amazon’s existing referendum bid null and void.
In order to achieve a 2/3 majority, a total of four Republicans needed to vote with Democrats—two each from the Senate and the Assembly. None did.
If you’re counting, that’s three separate instances where lack of GOP support allowed Amazon to dodge legislative bullets and eventually get to the referendum stage. And the referendum was a key strategy because the law being challenged—in this case the trailer bill—would have been suspended until the June 2012 election. So Republican non-support gave Amazon a chance to buy and additional nine months of sales tax avoidance. The referendum also became a bargaining chip for Amazon and eventually led to the current deal—AB 155 is passed with support from both parties but doesn’t go into effect until September 2012, Amazon, meanwhile, drops the referendum.
So I think it’s fair to say that the Republican legislators at the very least cost the state $200 million in lost sales tax revenue for yet another year. GOP leaders are taking credit for helping forge a bi-partisan compromise, but their unwillingness to support any earlier legislation created this “solution.” We think they should be made to explain to local retailers in their district and held accountable for their (non) actions.
—HUT LANDON
Executive Director, NCIBA
New NCIBA Bookstore Blogs Page
We now have a page with the latest posts from blogs written by NCIBA members. Check it out!
Top Shelf Picks
We are sending the list weekly to booksellers, and we are also posting the information on our bestsellers page. There you’ll also find the week’s Top Shelf list — 10 recommended new titles from an independent bookstore.
Spring Gathering Draws Record Crowd
Our 2012 Spring Gathering set a new record for attendance, as over 130 booksellers, sales reps, panelists, and authors spent a recent Sunday together in the Presidio. In spite of a chilly reception by the weather, spirits were high and energy unflagging throughout the long but productive day.
The event began with the annual ABA Forum at 8:45am, which attracted 75 booksellers wanting to discuss e-books, the Department of Justice’s examination of agency pricing, self-published authors, Amazon’s ongoing arrogance, and more.
The four education sessions were all well-attended and well received, as booksellers saw examples of bookstores with sales-producing websites, learned about online marketing exemplified by Groupon and others, heard the best of Best Practices from the 21012 Winter Institute, and learned how to generate more Business to Business sales opportunities. A PowerPoint (in PDF form) of that B2B session, presented by Deb Lewis of The Penguin Group, can be found here. (6.4M PDF)
Before lunch, we were all treated to a special appearance and talk by Michael Chabon, who enthralled a rapt audience in describing the genesis and writing of Telegraph Avenue, his new novel due in September. Following his talk, Chabon graciously signed copies of galleys produced for the event by his publisher, HarperCollins.
Following lunch, we offered a Speed Dating-styled Rep Pix session, featuring five pairs of reps giving 15 minute presentations to five different groups of booksellers. A list of the books mentioned by all the reps can be found here. (44K PDF)
The day wrapped up with our annual Author Reception, which gave attendees the chance to meet and gather books or galleys from 13 local authors. It was the perfect end to a long, intense day, and the mood in the packed room was upbeat and collegial throughout the hour-long event. The wine probably helped.
Northern California Independent Booksellers Book of the Year Awards Announced
The winners of the 2012 Northern California Independent Booksellers Book of the Year Awards have been announced. Independent booksellers representing 200 stores in the region voted for their favorites from a list of finalists in eight separate categories. The winning titles were were written by local authors and published for the first time in 2011.
A full-color poster of the winning titles (9.1M PDF) is being displayed in independent bookstores.
The winners are:
FICTION
Turn of Mind Alice LaPlante (Atlantic Monthly)
NONFICTION
A Thousand Lives: The Untold Story of Hope, Deception and Survival at Jonestown Julia Scheeres (Free Press)
FOOD WRITING
Mourad: New Moroccan Mourad Lahlou (Artisan)
POETRY
Of Indigo & Saffron Michael McClure (University of California)
REGIONAL TITLE
The Left Coast: California on the Edge Philip Fradkin (University of California)
CHILDREN’S PICTURE BOOK
The Astonishing Secret of Awesome Man Michael Chabon, Jake Parker (Ill.) (Balzar+Bray)
MIDDLE GRADE READERS
One Day & One Amazing Morning on Orange Street Joanne Rocklin (Amulet)
TEEN LIT
Why We Broke Up Daniel Handler (Little, Brown)
Special Offer for Authors
If you are an author interested in connecting with independent bookstores, joining NCIBA may help. We’ve created a special package for authors — click here for details (60K PDF).
2012 Bookstore Directory Available

The 2012 edition of the Northern California Independent Bookstore Directory lists nearly 200 NCIBA member stores and is being distributed by independent bookstores throughout the region. For a complimentary copy of this pocket-sized guide, send an email with your mailing address to .
Amazon’s Latest Scheme
Although Amazon will be forced to collect sales tax in California next year, the online behemoth is trying to maximize its unfair competitive advantage this holiday season with a new app designed to rob local businesses of sales. Read more.
Our New “Shop Local” Poster
See it here (26K PDF). The poster available in both 8 1/2″ x 11″ and 11″ x 17″ formats. To order, email or call 415-561-7686.

